VIDEO

BEAVERTON SCHOOLS PROFILES AND PROMOTIONS (2022 - PRESENT)

Focusing on student acquisition and stakeholder trust, these videos are used sometimes in paid advertising, sometimes in free media, but always with allegiance to the communications plan.

BEAVERTON SCHOOLS BOND PROJECT (2021)
For Beaverton’s $12 million bond request, the jewel in the crown of my messaging efforts was The Chart, which contrasted the millage the district leveled (1.25 mills) versus the 11 closest surrounding districts (all levied more, sometimes by a factor of five). I created a set of videos drawing that contrast and trying to persuade voters that the needs weren’t sexy (furniture, HVAC, etc.), but they were profound and necessary.

CLARE-GLADWIN CAREER & TECHNICAL EDUCATION ‘CTE IN 3:33’ (2021)
With the pandemic throwing CTE recruitment at local high schools into disarray, I had to figure out how to reach students without person-to-person contact. I created a video for each of the ten CTE classes to show students what CTE is all about.

HARRISON COMMUNITY SCHOOLS BOND PROJECT (2017)
In promotion of Harrison’s $27 million bond proposal, I used a mix of short-but-striking videos to highlight specific issues (“Context”) and longer profiles that discussed one of the three legs of the campaign strategy (“Safety,” “Security,” “Opportunity”).

CLARE-GLADWIN CAREER & TECHNICAL EDUCATION MILLAGE & PROGRAM PROMOTION (2016)
For the $19 million CTE Millage project, I used video to great effect to reach voters across five school districts in two counties, spotlighting various programs and student success stories. I then used the established norm to continue to educate the community about CTE’s vital role in local high school education.

IMPORTANT MISCELLANEA
Two pieces created for the local United Way campaign, a millage video for Farwell Area Schools and a very personal commemoration of each of my kids’ 18th birthdays.